HiSiaddi is an innovative foreign trade service provider driven by both technology commercialization and export business. It has established a "1+2+3+4=1" service system and can supply steviol glycosides sourced directly from multiple well-known original manufacturers. As a technology-driven foreign trade enterprise, HiSiaddi has conducted multiple rounds of factory visits and evaluations of steviol glycosides manufacturers, possessing objective, in-depth insights into different brand suppliers. We regularly analyze various steviol glycosides manufacturers for clients to help them select matching raw materials. Below is a real brand selection service case.
For more brand and model comparison analysis, please contact HiSiaddi customer service.
The buyer, BioPur GmbH based in Munich, Germany, is a leading local mid-to-high-end organic dairy enterprise. Its products are sold in premium organic sections of REWE Germany, national chain organic pharmacies and high-end maternal & infant supermarkets in Austria. Core product lines include organic ambient yogurt, children’s milk beverages and sugar-free milk-based gummies. Raw materials comply with EU EFSA standards, Germany Bio Organic Certification, LFGB specifications and Kosher certification, with an annual total steviol glycosides procurement volume of 92 tons split into three specification grades for beverages, yogurt and gummies. It is a refined high-standard procurement client.
The client was purchasing stevia from China for the first time and lacked familiarity with leading domestic brands, inter-brand product differences and model application scenarios. It contacted five major domestic manufacturers: PureCircle, Zhejiang Huakang, Guilin Layn, Chenguang Biotech and Shandong Haotian. A common industry issue emerged: each manufacturer only promoted its own products without disclosing peer advantages, disadvantages and applicable formulations objectively. The client received five separate product recommendation packages with confusing parameters, and four rounds of sampling resulted in mismatched raw material selection, causing excessive bitter aftertaste in yogurt and crystal precipitation in low-temperature milk beverages, halting the project. The client entrusted neutral foreign trade service provider HiSiaddi to conduct objective cross-brand evaluation and precise raw material selection.
HiSiaddi conducted on-site factory inspections and third-party CNAS laboratory testing. Setting aside sales-oriented manufacturer pitches, we sorted core product lines of the five brands from six dimensions: production technology, certifications, taste performance, stability, applicable product categories, strengths and weaknesses.
1.
PureCircle (Leading Foreign-Funded Manufacturer with Self-Bred Starleaf™ Stevia) Core Models: Starleaf™ RA98, RM95 compound grade, granulated RA95 particles Strengths: Naturally high RebM/RebD content, extremely low bitter aftertaste, top-tier stability for low-temperature dairy products; full product range filed under EU EFSA with complete qualification documentation for European and American supermarket access; Weaknesses: Higher unit prices, limited spot inventory of standard RA95, extended lead times for small-batch customization; Best For: Premium yogurt, low-temperature milk beverages.
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Zhejiang Huakang Pharmaceutical (Domestic Benchmark for Pharmaceutical-Grade Stevia with GMP Pharmaceutical Production Lines) Core Models: Pharmacopoeia-grade high-purity RA98, RA95 compound granules blended with organic erythritol, RM93 monomer; Strengths: Superior crystallization technology, uniform particle size distribution, ultra-low residual steviol; dual food & pharmaceutical certifications, mature taste-masking technology for compound products; Weaknesses: Limited mass production capacity for high-purity RebM grades, volatile bulk raw material spot prices; Best For: Children’s gummies, pharmaceutical flavor correction, concentrated oral liquids.
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Guilin Layn Biological (Leading Domestic Plant Extract Manufacturer with Self-Built Stevia Planting Bases for Full Industrial Chain) Core Models: Standard RA95, high-purity RA97, total glycoside TSG95; Strengths: Large-scale mass production, abundant spot inventory, excellent cost performance, stable performance for beverage-grade products; Weaknesses: High levels of RebC miscellaneous glycosides in standard RA95 grades, prone to precipitation in low-temperature dairy products, limited production capacity for premium RM series; Best For: Ordinary fruit juice beverages, solid powder formulations.
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Chenguang Biotech (Hebei Full Industrial Chain Enterprise with Overseas Self-Owned Plantations) Core Models: RA97, TSG90, enzyme-converted RM compound powder; Strengths: High self-sufficiency of raw materials, stable bulk delivery, mature modified stevia formulas for baking applications; Weaknesses: Oversized powder particle size prone to agglomeration when directly added to dairy products; high-purity RA98 is not a core mass-produced grade; Best For: Baking, meal replacement solid beverages.
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Shandong Haotian Pharmaceutical (Veteran Export Manufacturer with SoPure Premium Series) Core Models: SoPure RA98, Galaxy compound stevia dedicated to dairy products; Strengths: Self-bred raw material strains, mature customized formulas for dairy products, complete EU organic certification packages; Weaknesses: High minimum order quantities for premium series, elevated sampling costs for small batches; Best For: Premium organic dairy products.
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Client Three Product Requirements: ① Low-temperature fermented yogurt (no precipitation after 6 months of storage at 4°C, minimal bitter aftertaste); ② Children’s milk beverages (stable in weak acid environment at pH 3.3); ③ Pectin milk gummies (no sugar recrystallization during boiling at 112°C).
Based on inter-brand strengths and weaknesses, all manufacturer unilateral sales proposals were discarded, and two premium brands with three finalized models were selected:
1. Starleaf RA98 High-Purity Grade: For children’s acidic milk beverages. RebC miscellaneous glycosides strictly controlled below 0.8%, eliminating crystal precipitation during long-term storage in weak acid environments and nearly erasing grassy bitter off-notes.
2. RM95 Compound Stevia: For low-temperature organic yogurt. Naturally high RebM components perfectly match fermented milk systems and eliminate residual metallic bitter aftertaste post-fermentation.
RA95 organic erythritol pre-compounded granules: Finished via low-temperature physical compounding, eliminating client self-blending processes. Balances solid content during boiling to prevent recrystallization and water separation throughout gummy shelf storage, fully compatible with the client’s mass gummy production process.
Eliminated Brands Explanation: Standard grades from Layn and Chenguang contain excessive miscellaneous glycosides unsuitable for low-temperature dairy applications; Haotian’s premium series minimum order volumes exceed the client’s single-batch procurement capacity, so they were not selected as primary suppliers.
HiSiaddi coordinated free multi-batch sample delivery from the two manufacturers, followed by full-formulation pilot testing and actual production line trials at the client’s German laboratory:
1. Acidic milk beverages: PureCircle RA98 showed no precipitation after 6 months of storage with compliant flavor profiles;
2. Low-temperature yogurt: PureCircle RM95 finished products contained no bitter aftertaste and passed Germany Bio Organic random inspections;
3. Milk gummies: Huakang compound granules delivered 100% qualified finished products with zero recrystallization after 90 days of mass production.
The client finalized an annual framework order of 92 tons: PureCircle to supply 55 tons (30 tons beverage grade + 25 tons yogurt grade), Huakang to supply 37 tons (gummy dedicated grade), delivered in 12 monthly batches. HiSiaddi assisted both manufacturers in compiling Germany Bio Organic documentation, Kosher certification files and bilingual COA quality inspection certificates to guarantee customs clearance and warehousing compliance in Germany.
1. Client Side: Raw material selection mismatch issues were fully resolved. Raw material procurement costs dropped by 23% compared with direct imports of European stevia products, enabling smooth launch of three new organic products across German supermarket channels. In the following year, the client transferred all stevia procurement business for its Austrian and Czech subsidiaries to HiSiaddi, raising annual procurement volume to 126 tons.
2. Supplier Manufacturer Side: PureCircle and Huakang secured stable high-value clients in Germany’s premium organic dairy sector and upgraded EU organic product line supporting documentation via this order.
3. HiSiaddi Value: As a neutral third party, HiSiaddi broke the industry barrier where brands only promote their own products while avoiding discussion of peer strengths. Leveraging a full cross-brand database, we help overseas high-end clients avoid costly raw material selection errors and secure long-term clients through professional raw material selection technical services rather than exclusive single-manufacturer profit margins.
Driven by sales targets, major domestic stevia manufacturers only highlight advantages of their own products during promotion and avoid objective disclosure of peer strengths and their own limitations. Formulas for mid-to-high-end organic food brands in Europe and America operate under strict standards, with minor raw material indicator deviations capable of triggering mass production failures. Supported by comprehensive cross-brand research capabilities, HiSiaddi delivers neutral horizontal comparison and precise raw material matching aligned with clients’ end-formulation requirements, acting as a critical bridge for overseas high-end clients sourcing domestic raw materials.
For more brand and model comparison analysis, please contact HiSiaddi customer service.
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